Denim Boulevard, born in 2012, is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. Our passion for this fabric, bounded historically to Italy for its origin, pushed us to create DB, an appointment that will show the “dark side” of jeans (all that is behind the final product) with relevant international denim brand participation, a denim museum, picture shows and many workshop, involving the public in a itinerant journey through the various stages of the production. This year new edition will take place during the Milan Fashion Week, from the 21st to the 23th of June 2014.

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